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What is a trademark?

A trademark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that products or services to consumers originate from a unique source and to distinguish its products or services from those of other entities. Trademarks can be names, logos, symbols, sounds, or even colors and are pivotal in branding.

Trademark enforcement 

Trademark enforcement involves the legal processes that trademark owners can undertake to ensure their trademark rights are not infringed upon. This includes monitoring the market for unauthorized use and taking legal action, such as cease and desist letters or lawsuits, against infringers. Effective enforcement protects the brand’s reputation and prevents consumer confusion.

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